Yoplait Greek Blueberry vs
Chobani Blueberry Fruit on the Bottom

(Nearly 2 out of 3 prefer Yoplait Greek Blueberry)

Yoplait Greek 100 Strawberry vs
Chobani Simply 100 Strawberry

(4 out of 5 prefer Yoplait Greek 100 Strawberry)

The #TASTEOFF engaged with many social events throughout the year ... here are a few of my favorite posts!

Kicking off with a Superbowl post.

Yoplait + popular music references? Must be the Grammy's!

During the week of the 2014 All Star Game, Yoplait helped people
explore Minneapolis with free pedicab rides and greek yogurt.

Yoplait

Project

Illustration, Web Design

About

Yoplait Greek vs Chobani Greek...let the "Yogurt Wars" commence. It was a big deal for Yoplait when studies showed that people preferred Yoplait Greek over Chobani Greek. A social campaign was created to get the word out about Yoplait's great new Greek yogurt.

As a part of the Yoplait Digital and Social teams, I was tasked with supporting the campaign in the digital and social spaces. Following a pop-art style design aesthetic,
I designed a Tumblr "Hub" that would allow Yoplait to interact with people as they made their choice—Yoplait or Chobani? I also created social posts revolving around campaign awareness, events that were
held throughout the year, and the
power of "choice." 

Client: General Mills - Yopait
Campaign Logo & Asset Guide:
Ultra Creative
Social Media Content & Strategy:
Alexandra Heidi & Shruti Acharya
Design & Illustration: Erin Stahel