Definitive LE

Project

Promotional Campaign Marketing Materials (Print Materials, Web Design, & Swag)

About

DEFINITIVE LE was a breakthrough, year long study in directional atherectomy. COVIDIEN desired to treat the launch of the study’s data with the same weight and brevity as they would a product launch. 

A printed brochure, series of ads, launch kit (including a padfolio with a pad of clinical summary tear sheets, a data filled thumb drive, an iPad case, buttons, and a tie or scarf), and webpage were created to encourage the exploration of the
new study data.

Client: COVIDIEN
Design: Erin Stahel & Tom Fisher