Bachman's

Project

Logo, Branding (rebrand), Packaging, Art Direction, Promotional Campaign, Photography

About

Bachman’s is a floral and garden center that has been producing sophisticated, high quality products in Minnesota since 1885. Bachman’s provides its gardeners with high quality home and garden products and ideas while offering innovative and creative options for self-expression and community connection.

This rebrand allows Bachman's to reach a broader audience while positioning itself in a light that is more suitable to its heritage and status in the community as an authentic, innovative, inspirational, and inviting brand.

*Please note, this is student work